After averaging $90,000 weekly ad buys at WMUR-TV most of last month, Hillary Clinton's campaign significantly boosted the number of spots it purchased at New Hampshire's only statewide commercial station.
Here are the ad buys post-Thanksgiving:
November 26 - December 2: $122,410 for 141 ads
December 3-16 (a two-week period): $239,395 for 201 ads, a mix of 30-second and 60-second spots.
In addition, the Clinton campaign bought still more time for the week of December 10-16:
$100,700 for 128 ads.
Why the increased air time? Clinton's additional purchase might be in reaction to a tightening race in New Hampshire, otherwise known as "Plan B." (See the latest CNN/WMUR poll, conducted by my colleague Andrew Smith at the UNH Survey Center.)
It also might be a reaction to escalation from Obama's campaign; we do not have their official WMUR numbers for this week as yet. For most of the fall, the Clinton campaign has been content to let Obama have a greater paid presence on WMUR. (Alas, we do not know the numbers on Boston television.)
Recent Comments